Value Added Reseller’s

Build a Scalable, Profitable VAR Business

You don’t just resell software — you deliver transformation.
But as demand grows, so do delivery pressures, pricing challenges, and inconsistent margins.

At Praxxeum, we help Value Added Resellers build the systems that make growth predictable — aligning GTM, delivery, and RevOps to create scalable, profitable businesses.

The Challenges VARs Face

The best VARs build incredible client relationships — but scaling profitably is tough.

Common pain points include:

Pricing models that erode margin as volume grows.
Delivery teams stretched thin by inconsistent processes.
Weak visibility across pipeline, projects, and profitability.
Vendors pushing harder than systems can support.
Leadership spread across sales, delivery, and support.

It’s not a talent problem — it’s a systems problem.

The Praxxeum VAR Growth System

We’ve built and scaled software channel businesses across the world — and every successful VAR shared one trait: structure.

Our Growth Systems Methodology for Value Added Resellers combines strategy, operations, and RevOps into one connected model.

Go-to-Market Clarity

Define your ideal client, refine your value proposition, and design offer bundles that scale — not dilute — margin.

Delivery Systemisation

Turn your project delivery into a repeatable, efficient process that reduces rework and improves customer experience.

Revenue Operations Alignment

Connect sales, delivery, and customer success through a single system — full visibility from lead → invoice → renewal.

Leadership Enablement

Fractional leadership frameworks to help founders move from firefighting to scalable growth rhythm.

Reporting & Insights

Dashboards that track revenue, utilisation, margin, and renewal — giving leadership data-driven control.

Each sprint ends with strategic recommendations + execution roadmap → ready for your board, your leadership team, and your RevOps system to deliver.

Why VARs Partner With Praxxeum

Because we’ve lived it.
Our team has built and scaled monday.com, ClickUp, Sage and Telecoms partner ecosystems — from reseller to regional leaders.

We know how to balance vendor demands, client expectations, and team capacity — and we’ve built frameworks that turn that chaos into clarity.

Praxxeum helps you sell more, deliver better, and scale faster — the VAR way.

Outcomes VARs Achieve With Praxxeum

25–40 % increase in gross margin per engagement
2× project delivery efficiency within six months
Full pipeline-to-profitability visibility
Improved client retention through standardised delivery
Leadership freed to focus on growth, not operations

Ready to Scale Your Reseller Business?

Let’s turn your reseller operation into a scalable growth system — with predictable revenue, stronger delivery, and measurable profit.

Richerd Doe

CEO

We were stuck at the same price point for 18 months while our costs kept rising. Our Exxpert Services sprint completely rebuilt our pricing strategy with clear upgrade paths and value justification. Within 6 weeks, we increased our average deal size by 35% and our renewal rate improved because customers finally understood the value tiers. Best investment we’ve made in the business.

Marcus Rodriguez

VP Sales

I was about to lose a major deal because the client kept raising technical objections I couldn’t address confidently. The Exxpert Services team jumped in, analyzed the stakeholder dynamics, and coached me through the final presentation. We closed the deal at full value two weeks later. Now I know exactly how to handle similar enterprise negotiations. Incredible return on investment.