Fraxxional Chief Sales Officer: Pipeline, Process, and Revenue — On Demand

Jono WIlliamson. Fractional Chief Sales Officer

Scaling SaaS sales is hard. Most founders reach a point where they’ve outgrown founder-led selling but can’t yet justify a full-time Chief Sales Officer. That gap is where revenue momentum is lost.

At Praxxeum, I step in as your Fraxxional Chief Sales Officer (CSO) — bringing decades of SaaS sales leadership directly into your business, without the full-time cost.

Jono Williamson

What I Do as Your CSO

When I act as your Fraxxional CSO, I don’t just advise from the sidelines. I embed into your business, leading sales execution the way I’ve done for SaaS companies worldwide.

Here’s how I deliver immediate impact:

  • Pipeline → Build predictable deal flow by aligning ICP, messaging, and GTM campaigns.
  • Process → Implement sales frameworks and CRM discipline that scale beyond individuals.
  • People → Coach your team to qualify better, sell outcomes, and close consistently.
  • Performance → Step into key deals, sharpen negotiation, and help close revenue faster.
  • Predictability → Set up RevOps dashboards so you and your board know exactly what’s coming.

Why It Works

I’ve built and scaled SaaS sales engines before — not once, but multiple times. From driving monday.com adoption across regions, to scaling ClickUp sales, to leading enterprise software businesses into the hundreds of millions — I know what it takes to sell SaaS at scale.

Now, I bring that knowledge directly into your business. As your Fraxxional CSO, you get the benefit of proven SaaS sales leadership that’s hands-on, sprint-based, and outcomes-focused.

According to Forrester, companies with strong sales leadership achieve significantly higher revenue growth compared to peers. This reinforces why plugging senior leadership into your sales engine early matters.


The Results You Can Expect

  • 20–30% more qualified opportunities from better ICP targeting and GTM alignment.
  • Higher conversion rates as sales teams are coached to sell outcomes, not features.
  • Shorter sales cycles thanks to structured deal playbooks.
  • Revenue acceleration that gets noticed by boards and investors.

Key Takeaway

If you’re a SaaS founder struggling to turn early traction into scalable sales growth, the problem isn’t your product — it’s the gap in senior sales leadership.

That’s what I solve as your Fraxxional Chief Sales Officer. Pipeline, process, and revenue — delivered in sprints, without the cost or risk of a full-time hire.

👉 Ready to accelerate your SaaS sales engine?
[Book a Discovery Call with Praxxeum]


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